Innovations in tourism marketing: Operation Anthropoid in Prague
Operation Anthropoid is a story of assassination of "3rd most dangerous man in the Third Reich" Reinhard Heydrich by Czechoslovak SOE parachutists trained by British SOE in the United Kingdom. It was a hit-and-run operation, except there was nowhere to run. Moreover, it was a story or unprecedented heroism and bravery. Operation Anthropoid remains one of the Prague's most intriguing and thrilling stories and constitutes an enormous tourism potential for the Czech capital. Watch the video (an interview for AdCamp 2015) that tells about the project (in Czech).
I spent years collecting data and material for using its potential in promoting the tourist cultural heritage of Prague. Based on the innovative marketing research and together with GEOFUN, we created a geolocation game called "Anthropoid" for smartphones and tablets that combines a quest, a narrative, and a guide of the places related to the events of 1942 Nazi-torn Prague. Watch a report by the Czech Television coverning our Anthropoid game app!
Professor Wadim Strielkowski is a Czech economist and multidisciplinary scientist from Prague, Czech Republic. Even his adversaries rightfully recognize him as a prolific writer, an expert on publishing in journals indexed in Scopus and Web of Science, and a succesful globetrotting entrepreneur. He is an expert in energy economics and policy, international migration, and tourism. Wadim often acts as the national expert in the evaluation of various EU-funded projects and grant schemes, as well as of the educational systems of the EU and Russian Federation.
He recieved his Master degree in Economics from the Charles University in Prague, and a second Master degree in Political Economy from the University of Siena. He gained his Ph.D. for the dissertation on the Economics of Migration from the Charles University in Prague and his second Ph.D. for his dissertation on the Economics of Small and Medium Enteprises in the Context of Rural Development from the National University of Ireland, Galway.
He worked as Research Fellow at the University of Nottingham, as an Assistant Professor at the Charles University in Prague and as a Research Associate at the University of Cambridge.
Wadim Strielkowski is a Professor at the North-C aucasus Federal University, a Lecturer and Assistant Director at the Centre for Energy Studies, Prague Business School, and a Director of Prague Institute for Qualification Enha ncement, an institution accredited by the Ministry of Education, Youth and Sport of the Czech Republic.
He is an Editor-in-chief of Czech Journal of Social Sciences, Business and Economics and International Economics Letters and a member of editorial boards of the Journal of Business Economics and Management (Taylor & Francis, WoS, Scopus), Economics & Sociology (WoS, Scopus), Terra Economicus (WoS), Marketing and Management of Innovations (WoS), Tourism and Travelling, etc.