Economic potential of Hallowen
Halloween is the holiday that originated from the Celtic rituals in Ireland and the United Kingdom only to be brought by the migrants to the United States to become an event that can now only be compared to Christmas when it comes to its economic and business potential, overall sales, as well as its economic significance. In 2017, it is expected that American consumers will spend about $9.1 billion on Halloween festivities, an almost 10% increase compared to the same figure in 2016. My Halloween paper employs econometric analysis to estimate the profits obtained from the sales of Halloween-related goods and activities. It scrutinizes two empirical models of Halloween spending that include macroeconomic variables such as the sales data for the traditional Halloween paraphernalia: Halloween pumpkins, as well as the three groups of products (candies, costumes and decorations). We find that the share of more “consumer-focused” Halloween products have gradually increased over the years in relation to the share of more “traditional” products.
E-tourism: Operation Anthropoid geolocation game
Operation Anthropoid is a story of assassination of "3rd most dangerous man in the Third Reich" Reinhard Heydrich by Czechoslovak SOE parachutists trained by British SOE in the United Kingdom. It was a hit-and-run operation, except there was nowhere to run. Moreover, it was a story or unprecedented heroism and bravery. Operation Anthropoid remains one of the Prague's most intriguing and thrilling stories and constitutes an enormous tourism potential for the Czech capital. Watch the video (an interview for AdCamp 2015) that tells about the project (in Czech).
I spent years collecting data and material for using its potential in promoting the tourist cultural heritage of Prague. Based on the innovative marketing research and together with GEOFUN, we created a geolocation game called "Anthropoid" for smartphones and tablets that combines a quest, a narrative, and a guide of the places related to the events of 1942 Nazi-torn Prague. Watch a report by the Czech Television coverning our Anthropoid game app!
Professor Wadim Strielkowski is a Czech economist and multidisciplinary scientist from Prague, Czech Republic. Even his adversaries rightfully recognize him as a prolific writer, an expert on publishing in journals indexed in Scopus and Web of Science, and a succesful globetrotting entrepreneur. He is an expert in scientometrics, energy economics and policy, international migration, and e-tourism. Wadim often acts as the national expert in the evaluation of various EU-funded projects and grant schemes, as well as of the educational systems of the EU and Russian Federation.
Wadim Strielkowski is a Visiting Professor at the University of California, Berkeley, Director of Centre for Scientometrics Research at Prague Business School, Professor at the North-Caucasus Federal University, Docent at the Moscow Power Engineering Institute, and a Director of Prague Institute for Qualification Enhancement, an institution accredited by the Ministry of Education, Youth and Sport of the Czech Republic.
He recieved his Master degree in Economics from the Charles University in Prague, and a second Master degree in Political Economy from the University of Siena. He gained his Ph.D. for the dissertation on the Economics of Migration from the Charles University in Prague and his second Ph.D. for his dissertation on the Economics of Small and Medium Enteprises in the Context of Rural Development from the National University of Ireland, Galway.
He worked as Research Fellow at the University of Nottingham, as an Assistant Professor at the Charles University in Prague, and as a Research Associate at the University of Cambridge. He is an author and co-author of over 200 papers in peer-reviewed journals (including 100+ papers indexed in Scopus and 60+ papers indexed in Web of Science).
Professor Strielkowski is an Editor-in-chief of Czech Journal of Social Sciences, Business and Economics and International Economics Letters and a member of editorial boards of the Journal of Business Economics and Management (Taylor & Francis, WoS, Scopus), Economics & Sociology (WoS, Scopus), Terra Economicus (WoS), Marketing and Management of Innovations (WoS), Tourism and Travelling, etc.